I'm Aelita! I have been passionate about jewellery since I was a little girl, and I can vividly remember how I used to sneak into my mum's room and play with her gold jewellery. Many of those pieces in her jewellery box were passed through generations and I loved dreaming about one day being big enough to wear them too.
Fast forward a couple of decades, the experiences I had as a child lead me to study jewellery design in London and embrace the passions I had during my childhood.
The story of how Minimal Be was born
After graduating with a degree in jewellery design, I made a few career turns working in fashion and marketing for 5 years, but in 2020 I decided to take a leap of faith and follow my passion. I created Minimal Be, a brand with the purpose of bringing you high-quality gold jewellery that will hopefully last you a lifetime. A brand that will give you an opportunity to go back in time with jewellery pieces that withstand the test of time and can be passed down in a family for generations to come.
Each order is hand-picked and packed with love from my home studio in Manchester. There are no robots here and with every order, I offer handmade customized cards.
I care about our planet Earth deeply, and I’m always working on ways to improve and be more sustainable.
Have a browse and I hope you see something you like – something you can see your daughter wearing someday!